La Pampa: Culture proposes training in Marketing and Communication

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Culture’s Secretariat of the Government of La Pampa and the National Institute of Music (INAMU) announced the training in Marketing and Communication, for this Thursday, October 30, which is intended to strengthen the development of musical projects in all its instances.

The proposal will take place next Thursday starting at 6 p.m. and on the virtual platform Zoom. It will be in charge of Giselle Rodríguez and Jimena de la Cruz (from Futura Comunicación).

The main points of the training will be:

Introduction to the digital ecosystem: characteristics, actors and dynamics of the virtual environment.
How to inhabit the digital territory consciously and strategically.
Transmedia narratives: construction of identity and communicational coherence of the project.
Preparation of a digital map of the musical project: diagnosis of presence in networks and platforms.
Digital strategy: organic universe and architecture of the digital agenda.

At the end, a space will be opened for questions and doubts clarification.

Registration is free and the following form must be completed. (Participants will receive the Zoom access link in the confirmation message once the form is completed)

INAMU Virtual Training and Workshop Cycle
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These trainings are in addition to those carried out last year, which continue to be available on the INAMU website through the Control Panel. In this way, access to training instances for musical artists and for those who are part of other sectors of activity is expanded and updated.

This 2025 edition includes eight trainings by professionals with extensive experience, aimed at providing tools for the management, production, circulation and protection of works.The contents address key topics for the artistic and technical development of musical projects.